Arden Bulks Up Red Door’s Hair Expertise

In an effort to bolster its hair business, Elizabeth Arden Red Door Spas has added four professionals to its team, including Zahir Ziani, who has been named national creative director.

Ziani and the other hires will join forces with color director Brad Johns in setting up Red Door to become a powerhouse in hair, the company said in a press statement.

While Red Door Spas have always offered hair services, under the leadership of Ziani, the brand will focus on strengthening the hair category. Today, the hair category represents 25% of total revenue and is expected to increase market share through recruitment, training and national exposure, the company said.

Ziani will be integral in spearheading Red Door’s strategy, including evaluating the existing team; overseeing recruitment and training of all new hair assistants at the flagship; developing a color training team; and creating Red Door’s own style and color education programs. In addition, Ziani is creating Red Door Spas’ 2010 Spring/Summer Hair Trend Collection, which will roll out nationally in February.

Part of Arden’s strategy to bolster its hair business includes hiring creative directors at each of the 31 Red Door Spas nationwide.

In addition, Red Door plans to open a brad johns studio at its New York City flagship in February.