Acorn To Market Sheer Cover Cosmetics in China

Acorn International, Inc. has reached an exclusive agreement with Guthy-Renker to market Sheer Cove cosmetics in China. Under the accord, Acorn will be Guthy-Renker’s exclusive agent to market and distribute Sheer Cover in China.

Sheer Cover, a line with light-reflecting minerals, is one of Guthy-Renker’s most popular lines of cosmetics.

Acorn—one of China’s largest TV direct sales businesses—is authorized to distribute the Sheer Cover cosmetics through all its available distribution channels including both direct and non-direct TV sales. The agreement will last one year and is open for extension pending the first year’s sales performance, according to Guthy-Renker.

“We are very excited to work with Acorn to market our Sheer Cover products in China,” commented Alberto Bottene, senior vice president of Guthy-Renker. “Acorn has a long history of marketing innovative and valuable products and is the market leader in the TV direct sales business. We intend to use Acorn’s mature platform in China to expand Guthy-Renker’s global footprint.”

James Hu, chairman and chief Executive officer of Acorn, added, “The introduction of Sheer Cover to our product portfolio fits perfectly with our strategy of expanding the cosmetics business, which has been an important revenue contributor in the past quarter. We will leverage Guthy-Renker’s global brand awareness and years of experience to market and promote Sheer Cover and look forward to a successful partnership in 2010.”