Superstar Mary J. Blige Joins Crest Healthy Smiles

The queen of hip-hop soul, Mary J. Blige, will pass along a smile to millions of children this holiday season as she partners with Crest Healthy Smiles to raise awareness about the country’s oral health epidemic. With each purchase of Crest products this year during November and December, Crest will make a donation of a toothbrush and toothpaste to a deserving child. As a thank you for their purchase, consumers can log onto www.cresthealthysmiles.com, and download a remake of James Taylor’s hit song “Your Smiling Face,” which Ms. Blige recorded exclusively for Crest Healthy Smiles and Boys & Girls Clubs of America. “I recorded ‘Your Smiling Face’ because I believe it captures the joy and warmth that another person’s smile can bring,” said Blige. “Crest Healthy Smiles helps bring smiles to the faces of millions of families. I’m thrilled to be part of the program to make a difference in the health of so many kids in need.” To download Ms. Blige’s free, exclusive remake of “Your Smiling Face,” consumers must log onto www.cresthealthysmiles.com and enter a Crest product UPC code. In addition to appearances in New York City and Philadelphia, Ms. Blige will be visiting with Boys & Girls Club members across the country throughout the promotional tour for her new album, Reminisce. She will discuss her commitment to Crest Healthy Smiles and the importance of children learning to care for their own smiles at an early age.