Estée Lauder’s Unveils 2020 BCA Campaign

As the world experiences challenging times as a result of the coronavirus pandemic, The Estée Lauder Companies is “reaffirming how crucial it is to support one another as well as medical research, all of those currently living with breast cancer, vulnerable groups who may face a disparity in access to healthcare, and the doctors, nurses and caretakers on the front lines,” as it marks the start of the its  2020 Breast Cancer Campaign.
 
With the new campaign, ELC will  launch a new social media call to action to rally supporters to participate and raise funds for BCRF through the simple action of showing their Pink Ribbon and sharing what it means by using the hashtags #TimeToEndBreastCancer and #ELCdonates.
 
For every public, in-feed Instagram or Facebook post during the month of October featuring both hashtags together, @esteelaudercompanies will donate $25 to @bcrfcure up to $100,000.
 
This year, 20 of The Estée Lauder Companies’ brands will support The Campaign's mission: Aerin, Aveda, Becca, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan, Dr. Jart+, Estée Lauder, Glamglow, Jo Malone London, La Mer, Lab Series, Origins, Prescriptives, Rordin olio lusso, Smashbox, and Tom Ford Beauty. Each will sell Pink Ribbon Products or make donations to BCRF and/or other charitable organizations around the world.
 
The Estée Lauder Companies has been a leader in the global breast cancer movement since Evelyn H. Lauder co-created the Pink Ribbon and started The Campaign in 1992. The Campaign has raised more than $89 million globally for lifesaving research, education, and medical services, with more than $73 million funding 293 medical research grants through the Breast Cancer Research Foundation (BCRF), the highest-rated nonprofit breast cancer organization in the US founded by Evelyn H. Lauder in 1993. The BCRF research The Campaign supports in seven countries across the globe spans the entire continuum of cancer research – from basic biology of how healthy cells go awry and become cancer, to developing new diagnostic tests and new treatments, to research to improve a patient’s quality-of-life both during and after treatment.
 
The Campaign continues to positively impact the global community in numerous ways, said ELC, including: highlighting the importance of education and early detection by convening discussions with medical experts and producing informative materials; supporting the building and expansion of various care centers to treat breast cancer patients; funding medical resources including access to mammograms and screenings; positively impacting people with breast cancer and their families through support, therapy and counselling programs; and funding medical research throughout the world. In the U.S., breast cancer mortality rates have decreased by 40% among women since the late 1980s, and today, there are more than 3.8 million breast cancer survivors.
 
“Our mission to create a breast cancer-free world was the vision of my mother, Evelyn H. Lauder, who started The Breast Cancer Campaign and co-created the Pink Ribbon in 1992, bringing a global level of awareness to the disease through our employees, consumers and partners. Citizenship and sustainability have always been part of The Estée Lauder Companies’ values and The Breast Cancer Campaign represents the best of who we are as a company,” said 
William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc. “Today, I am more proud than ever of the positive impact we have made in the breast cancer community and against the disease. Our dedication remains unwavering, uniting our global community in action, to bring us closer to a cure.”
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ELC will illuminate buildings, monuments and landmarks worldwide in glowing pink lights to raise awareness of breast health, including the Empire State Building in New York City and the Eiffel Tower in Paris.
 
“The culture and values of The Estée Lauder Companies are exemplified by the inspiring work of The Breast Cancer Campaign, one of our most recognized citizenship initiatives and the cornerstone of our commitment to social responsibility. Particularly during challenging moments, we are reminded of our responsibilities as global citizens to protect the health and wellness of our employees and the communities in which we operate. Our values continue to guide us as we create positive change by supporting all those touched by breast cancer,” said Fabrizio Freda, president and CEO, The Estée Lauder Companies Inc.