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Hair care brand expands into beauty retailer online and soon in stores.
May 21, 2018
By: Melissa Meisel
The California-based “clean” hair care brand Playa debuted on Sephora.com as it celebrated its one-year anniversary since entering the market in May 2017. Thanks to a cult fan following, the indie beauty brand has experienced significant growth, transitioning it from direct-to-consumer to a key player in the global retail space. The collection—which features shampoo, conditioner, texture spray, dry shampoo and hair oil spanning from $26-$38—was intentionally edited to simply the consumer’s routine. These five essentials are now available to shop online and via the mobile app, according to the company.
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