Palmer’s Rolls Out Body Firming Sheet Mask, Anti-Aging Lotion

Palmer's has rolled out new body firming products, a first-to-market Body Firming Sheet Mask and an Anti-Oxidant Firming Lotion. Part of the brand's top-selling coconut oil formula line with certified organic extra virgin fair trade coconut oi, they are designed to target problem areas such as upper arms, thighs, hips, stomach, and the buttocks.

To give skin a tightening boost, Palmer's is revealing a groundbreaking innovation in the sheet mask category with the launch of the new Coconut Oil Body Firming Sheet Mask, is being billed by the brand as the the first body firming sheet mask on the market in the US. Sized to fit curvy areas such as thighs, hips, arms and abdomen, each sachet contains two saturated sheet masks that deliver natural targeting toning ingredients Brazilian guarana and cupuacu. 

The new Coconut Oil Anti-Oxidant Firming Lotion uses power plant-based seaweed, sweet almond oil and caffeine to help ease fluid retention for a smoother, less dimpled appearance. The super hydrating lotion provides 24-hour moisture and keeps skin looking its best, according to the E.T. Browne-owned brand. Clinical studies showed that after just four weeks of use of the lotion, 98% of women saw firmer, more toned and tightened skin and 100% felt more confident in their skin's appearance.  

“Palmer's has a rich history with coconut oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for hair care but skin care as well, we launched our Coconut Oil body care range which quickly became one of the top selling coconut body ranges in the US,” said Shara Boote, director of marketing at Palmer's. “Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results.”