Marketing News

Perry Ellis International to design and distribute women’s products

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By: TOM BRANNA

Editor

Perry Ellis International has entered into a license agreement with Sheralven Enterprises Ltd. to design and distribute women’s fragrance, bath and home fragrance products under the Laundry by Shelli Segal brand throughout the US, Canada and Mexico. 


The collection is planned to roll out in time for Holiday 2017 in major department stores, cosmetic and fragrance specialty stores and e-commerce channels. 

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