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Purell Enters Surface Care Category

Gojo expands brand with three new SKUs for I&I settings.

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By: TOM BRANNA

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Gojo, the inventor of Purell instant hand sanitizer, has rolled out Purell Surface Disinfecting and Sanitizing products, expanding the range into into the foodservice, healthcare and professional markets.  
 
Out of the 3,000 EPA registered surface disinfectants and sanitizers, less than 100 have the EPA's Category IV lowest toxicity rating, and of those, less than 10 have the EPA's Design for the Environment (DfE) Certification. Purell Surface Disinfecting and Sanitizing products have the fastest overall disinfection times for bacteria and viruses than any other DfE product.
 
“People and businesses want to effectively disinfect and clean their work environments, but with products that are good for them and the planet,” said Steve Ashkin, a leader in the green Gleaning Movement.  “With its science-based approach, GOJO changed the way we think about cleaning our hands, and now is revolutionizing the surface spray category with products that offer powerful germ kill for MRSA, the cold and flu virus and norovirus within 30 seconds, a no rinse food contact surface formula in addition to its Design for the Environment certification.”
 
Before launching the Purell Surface Products into the market, the privately held, family-owned company worked closely with scientific and sustainability thought leaders, like Ashkin, as well as customers and key decision makers in the food, healthcare and professional markets to understand the market needs and gain feedback to deliver the right solutions. 
 
According to Jessica McCoy, Gojo vice president and general manager of business development, “customers want peace of mind that the hygiene products they use on their hands and surfaces are worry free for them, the environment and do what they are intended to do – kill germs that can make us sick. Our new surface disinfecting and sanitizing sprays work with other Purell products, and using these products throughout the day helps reduce the spread of germs that can cause illness. Our high standards for performance, people and planet are unmatched.”
 
The Foodservice Surface Sanitizer is a fragrance-free no rinse product with NSF certified D2 classification. It eliminates Norovirus, Salmonella and E. coli in 30 seconds. The Healthcare Surface Disinfectant has 30-second disinfection for MRSA, VRE and Norovirus. EPA Design for Environment Certified, the Professional Surface Disinfectant for Offices and Schools kills 99.99% of germs on surfaces, including the cold and flu virus, yet gentle enough for children's toys.
 

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