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Global event showcased innovations in assorted beauty and personal care.
February 6, 2024
By: Melissa Meisel
Cosmoprof North America Miami concluded its inaugural edition with resounding success. The event, held Jan. 23-25, welcomed 19,000 visits representing 113 countries, alongside a diverse array of over 700 exhibitors from 40 countries, according to organizers. Exhibitors at Cosmoprof North America Miami (representing categories in skin care, makeup, fragrance, hair care, nails, and the beauty supply chain) had the opportunity to showcase new products and launches, contributing to the event's overall success. The dynamic show floor was a bustling hub for innovation, highlighting the latest trends and groundbreaking beauty solutions. “The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” said Antonio Bruzzone, Chief Executive Officer of BolognaFiere Group. “As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships; starting from today we can provide our global community two specific events dedicated to the US market, enriching the global offer of our international platform.” “As we celebrate the triumph of Cosmoprof North America’s expansion to Miami, the launch's success reverberates into Las Vegas, solidifying both shows as vital hubs in the ongoing robust growth of the beauty industry in the United States,” remarked Ed McNeill, Senior Vice President of USA Beauty. “With a shared objective, these events provide an unparalleled experience, nurturing innovation and fostering connections for all stakeholders.”
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