Grammy-Winning Artist Coco Jones Partners With Shea Moisture to Launch First Deodorant Range

SheaMoisture has partnered with Grammy nominated artist Coco Jones to launch its first deodorant range inclusive of six antiperspirants and two whole-body deodorant options designed specifically for the needs of melanin-rich skin..

 

The line is Black dermatologist approved and offers products addressing even skin tone, moisturization and smooth skin while providing odor and sweat protection.

 

Jones will help the brand highlight the importance of addressing the holistic needs of melanin-rich skin.

With a 30-year history of developing beauty products for women of color, SheaMoisture research found that 80% of Black and Hispanic consumers feel like beauty and personal care products are “made for someone else,” which inspired the brand to go beyond their current offerings and expand into the deodorant category.

 

“This new deodorant line is a monumental launch for SheaMoisture, as we've used proprietary technology to develop effective products specifically for us that go beyond functional deodorant benefits,” said Dawn Williams-Thompson, head of NA personal care design for retail and local brand development at Unilever. “The deodorants also feature beautiful, culturally iconic fragrances for an added sensorial experience, with our leading scent being Coconut and Hibiscus, a Shea fan favorite.”

Formulated using fair-trade shea butter, the six antiperspirant underarm sticks feature a smooth-glide application and a formula without paraben and mineral oil that provides 48-hour sweat and odor protection while restoring moisture to dry skin. 

 

The full line is available on Amazon.com and will be available nationwide at food, drug and mass retailers on Feb. 5. 

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