Hair Care Brand Epres Teams with Cosmo Prof

Epres, the haircare brand founded by Dr. Eric Pressly, is partnering with Cosmo Prof Beauty, a leading distributor of professional beauty products and education. 

 

This alliance reshapes the US and Canadian professional beauty scene, delivering Epres’ performance-based solutions to beauty professionals across specific channels, including Cosmo Prof stores and on CosmoProfBeauty.com, beginning Feb. 1.

 

Simultaneously, Epres will launch on CosmoProfBeauty.com and the app, ensuring that hairstylists have easy online access to its products, thus enhancing their service offerings and the salon experience.

 

“Our partnership with Cosmo Prof will give Epres further access throughout the North American market to our broad customer base,” said Pressly. “We power innovation at the intersection of science and creativity to offer safe, sustainable, and high-performance beauty solutions available to all. With a strong focus on licensed beauty professionals, we want to ultimately revolutionize the industry, elevating the standards of haircare.”

 

The partnership between Epres and Cosmo Prof marks a pivotal moment for both entities and the beauty industry. Epres, celebrated for its groundbreaking approach to haircare, will now be available to licensed beauty professionals through the extensive Beauty Systems Group network.

Catering to hairstylists and consumers alike, Epres offers unparalleled hair care benefits. With the brand's first innovation, Dr. Pressly presented his patented liquid-molecule formula that actively re-bonds hair, enhancing softness, strength and manageability. The inaugural technology from Epres comes in two forms: an at-home treatment and a one-step solution that repairs hair during chemical services, optimizing time, lift and color integrity, allowing professionals to achieve consistently exceptional outcomes for their clients.

 

“It is our mission here at Cosmo Prof to empower creativity and that includes curating brands and products to help our professional community provide industry-leading service,” said Angela Swanner, group vice president of merchandising for Beauty Systems Group. “We are always searching for the latest and greatest to ensure a range of quality product options, and with the steady growth of the bonding category, we are so excited to bring Epres to Cosmo Prof locations across North America – making the line readily available to licensed beauty professionals both in-store and online.”

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