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Salt Lake City-based company creates area specific scents that neutralize and remove bad odors.
January 15, 2024
By: Christine Esposito
Editor-in-Chief
Pura has launched eight new fragrances with so-called “Open Air Technology” that actively neutralizes and removes bad odors at a molecular level. These new scents were created for specific areas in the home—kitchens, bathrooms and pet areas. Options include Chamomile Mint, which blends chamomile with mint, bergamot and musk (bathroom); Citrus Leaves, a mix notes of green leaves and ozonic marine with lily, jasmine and musk (kitchen); and Juicy Acai (for pet odors), which combines crisp apple, acai berry and juicy red fruits with a blend of dewy florals and orchard woods. The fragrances retail for $15.99 each and will be sold at www.Pura.com, according to the Salt Lake City-based company.
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