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Takes on leadership role at brands after her tenure as chief growth officer.
January 5, 2024
By: Christine Esposito
Editor-in-Chief
Barbara Roll has been named CEO of Boom! Beauty and haircare company oVertone. Roll had previsouly held role of chief growth officer at the brands. With more than a decade of industry-leading experience and a proven track record of driving growth and implementing strategic initiatives, Roll has been instrumental in the success and expansion of both brands, according to the executive team. As chief growth officer, she played a pivotal role in developing and executing strategic plans that propelled both brands to new heights in the beauty industry. Her dedication to innovation, customer engagement, and brand development has been a driving force behind both companies' continued successes. “We are thrilled to announce Barbara Roll as the CEO of Boom! Beauty and oVertone,” said Pepijn Gooiker, president and COO at Boom! Beauty. “Barbara's leadership and strategic vision have been instrumental in the success of both brands, and we are confident that under her guidance, Boom! Beauty and oVertone will continue to thrive and set new benchmarks in the beauty industry.” “I am honored and excited to lead BOOM! Beauty and oVertone as CEO. These brands have a rich history of innovation and a strong connection with our customers. I look forward to building on our success and taking BOOM! Beauty and oVertone to new heights,” Roll said in a statement. Roll's tenure in beauty has included work at Topix Skin Health, Derma e and Jafra. Boom! Beauty recently announced a re-branding effort, as reported by Happi earlier this week.
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