Company News, New Products

Nivea Partners with Real Housewives Star to Promote Moisturizer Formulated for Melanin-Rich Skin Tones

Skin Firming Melanin Beauty & Hydration Lotion with Q10 is specifically formulated to revitalize, firm and nourish dry, ashy skin.

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By: Lianna Albrizio

Associate Editor

Nivea’s Skin Firming Melanin Beauty & Hydration Lotion with Q10 is now available nationwide. 

Porsha Williams Guobadia


Skin Firming Melanin Beauty & Hydration Lotion with Q10 is specifically formulated to revitalize, firm and nourish dry, ashy melanin-rich skin. The entire Skin Firming line offers innovative products enriched with Q10 to firm and tone skin in as little as two weeks (with two-daily usage.) The Nivea Skin Firming Melanin Beauty & Hydration Lotion with Q10 includes natural argan oil and has a non-greasy formula that absorbs quickly for 48-hour moisture.
 
To promote the product, Nivea has partnered with TV Personality Porsha Williams Guobadia who is calling on Black and Hispanic women to care for, and show off their melanin-rich skin.
 
“We all remember my hilarious 'Bye Ashy' moment, but dry, dull skin is no laughing matter,” said Guobadia. “Especially now as the season is changing, we need products that are made for us that enrich our skin. That's why I'm loving this new Nivea Firming Melanin Beauty & Hydration Lotion with Q10. It reaffirms beauty on our terms with a lotion specifically designed for our skin.”

 


 
 

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