Bausch + Lomb Unveils Lash Serum and Eye Cream in New Lumify Eye Illuminations Line

Bausch + Lomb, a big player in the OTC eye care category, has rolled out new line of beauty products under the Lumify Eye Illuminations banner. The collection includes 3-in-1 Micellar Cleansing Water and Eye Makeup Remover; Nourishing Lash & Brow Serum and Hydra-Gel Brightening Eye Cream.

The brand is building on the success of Lumify eye drops, which rolled out in 2018 as the first over-the-counter eye drop formulated with low-dose brimonidine tartrate 0.025% for the treatment of ocular redness. Lumify drops have netted several beauty awards over time.

Products in the new line were tested up to 12 weeks with more than 15,000 applications using cutaneous and ophthalmic testing metrics, according to Bausch & Lomb.

Lumify Eye Illuminations lash and brow serum is billed as a unique complex of peptides, biotin and moisturizing hyaluronic acid nourish, soften and condition lashes and brows overnight. In clinical studies, noticeably fuller looking lashes and brows were seen in just four weeks. In clinical studies, nearly 80% of subjects showed an improvement in the appearance of lash volume at 12 weeks, and 91% showed an improvement in the appearance of brow thickness.

Lumify Eye Illuminations eye cream has what Bausch & Lomb calls a “unique blend” of optic brighteners and firming ingredients helps skin look brighter and smoother with a subtle glow. Key components include niacinamide, vitamins C and E, caffeine and hyaluronic acid help improve the appearance of skin tone, texture, fine lines and wrinkles with daily use. By week 12 in clinical studies, approximately 70% of respondents noticed a reduction in the appearance of fine lines and wrinkles.

“Many products contain chemicals or preservatives that can irritate the delicate area of and around the eye,” said John Ferris, executive vice president, consumer, Bausch + Lomb. “Free from harsh, irritating ingredients, Lumify Eye Illuminations developed with both ophthalmologists and dermatologists and are clinically proven to deliver visibly beautiful results.”

Bausch & Lomb notes that there are no fragrances, alcohols, sulfates, mineral oils, prostaglandins, PEG (polyethylene glycol), parabens, phthalates or PHMB (polyhexamethylene biguanide) in collection.

The new products will be located in the eye care aisle next to Bausch + Lomb Lumfiy redness reliever eye drops, not in the beauty aisle. Lumify Eye Illuminations will also be available online at all major national food, drug and mass retailers, according to Bausch & Lomb.