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Long-running trade show for natural and organic category will re-emerge next year under new name—Newtopia Now—with a new format.
September 25, 2023
By: Christine Esposito
Editor-in-Chief
Natural Products Expo East is no longer. After nearly four decades of serving the natural and organic CPG industry, Informa Markets’ New Hope Network last week hosted the final edition of the trade show that began in 1985. Natural Products Expo West will continue to take place annually in Anaheim, CA. Expo West was heavily attended with over 67,000 participants, but those numbers remain below pre-pandemic figures that topped 80,000. “We are enormously proud of the legacy of Expo East and are grateful that it has served as a valuable destination for the organic and natural products industry for many years. We thank our exhibitors, buyers, attendees, and partners for their many years of support and look forward to continuing to work together as champions of regeneration and prosperity across the natural and organic CPG community,” Carlotta Mast, SVP and market leader, Informa Markets’ New Hope Network said last week. Expo East 2023 concluded this weekend. The organizers say an entirely new format next year will leverage a “more tailored and intentional approach to connection and product discovery.” The event—Newtopia Now—will be designed to “provide more opportunities for brands to meaningfully participate, regardless of where they are in their lifecycle.” Newtopia Now will be held August 6-8, 2024 in Savannah, GA. According to Informa Markets’ Newtopia Now will offer “curated matchmaking” within a diverse community of buyers, brands and partners. “The needs of the industry are changing—and the experience we provide our community must adapt to meet those needs,” said Mast. “It’s with a spirit of innovation that we announce the next era of the New Hope Network journey: Newtopia Now, which invites passionate co-creators from across the industry to join us in building a more responsible, prosperous, and regenerative world. Through personalized matchmaking, imaginative content and curated product discovery, Newtopia Now provides a platform for brands, retailers, and champions of conscious CPG to cultivate growth for good.”
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