Every Man Jack Earns Top Spot as Beard Care Brand

Every Man Jack, a men's grooming brand that inspires men to take care of themselves and the world around them, is the No. 1 brand in beard care in multi-outlet (MULO) per the latest Circana data.

 

To commemorate the achievement, Every Man Jack unveiled its first beard campaign, titled “Them Beardles,” featuring TV personality, Matt James. Concurrently, Every Man Jack has launched its most premium product collection to date, Small Batch Beard Collection, carefully crafted with the most coveted ingredients in beard care, and has revealed its first expert beard ambassador, Celebrity Groomer Michael Dueñas.

 

Dueñas will provide insights and education around usage and benefits of the Small Batch Beard Collection. With his expertise and knowledge, Every Man Jack will bring its consumers grooming-forward tutorials on how to achieve desired beard styles and maintain healthy-looking facial hair.

 

“Becoming the No. 1 brand in beard care in MULO is a testament to our commitment to quality and innovation within the beard category. With 33% year-over-year growth, we continue to outpace the category's 16% year-over-year growth,” said Gerry Chesser CEO at Every Man Jack. “These developments reaffirm our commitment to elevating the beard category so we can continue to deliver exceptional grooming experiences to our loyal Every Man Jack community, as well as further our reach and appeal to a broader bearded consumer.”

Additionally, Every Man Jack has launched its premium product collection to-date, Small Batch Beard Collection available on everymanjack.com and Amazon. This three-piece collection is a new direction from the brands existing products, dedicated to inspiring men to indulge in their everyday beard-care routines, with carefully crafted elixir of oils and sustainable, 50% PCR packaging and premium glass. Each product features a new intoxicating fragrance, Hinoki Spice, with notes of cypress, smoke, and peppery citrus, and is formulated with jojoba, squalane and avocado oils to nourish, hydrate, and style beards of all lengths:

 

Hinoki Spice Beard + Face Wash ($19.99) Delivers a top shelf beard cleanse with superior ingredients to cleanse facial hair without drying out skin for a smooth and silky soft texture;

 

Hinoki Spice Beard Oil ($19.99) Nourishes damaged beard hair and moisturizes the skin underneath, giving unmatched softness; and

 

Hinoki Spice Beard Butter ($19.99) Style and softens beards with a touch of refined, smoky Hinoki Spice. Tames flyaway hairs and conditions with a premium blend of oils.

Every Man Jack has released its first beard campaign, created by independent comedy agency Party Land and produced by Food Chain, debuting an imaginary musical phenomenon, “Them Beardles” – a band of facial-hair-clad musicians who show up to address common struggles faced by those who sport facial hair. Whatever kind of beard blues you have – whether it's dry itchy skin, frizzy hair, patchiness – “Them Beardles” show that Every Man Jack exists to solve them and make the beard better. 

 

The high-energy ensemble, bedecked in an array of distinctive facial hair, materializes almost as if from the imagination offering a product to elevate the beard care experience and boost confidence and overall well-being. This empowering message is delivered through an original song, which was written by the Party Land creative team, and is performed by employing their magnificent facial hair as instruments. The spots close with the brand's new tagline, “A Better Beard Sounds Pretty Good.”

 

Check out a clip of the campaign below: