Beiersdorf Opens New Corporate Headquarter Campus in Germany

Beiersdorf opened its new campus in Hamburg—and it is located what has been newly renamed Beiersdorfstrasse. 

“In constructing this Campus, we are clearly and proudly embracing our entrepreneurial roots. We have invested €250 million in the city where our success story as the inventor of modern skin care began 141 years ago,” said Beiersdorf CEO Vincent Warnery. “The campus offers our employees the ideal space for exchange, inspiration and the development of new ideas in state-of-the-art workspaces—and thus the foundation for long-term success and further growth.”

Beiersdorf saysthe centerpiece of the campus is the newly built corporate headquarters.

“Our aspiration was to design the new working environment according to the needs and wishes of our employees. They played a key role in shaping this Campus even before it was completed. That is how the Campus has become what it is today. In the last few weeks, I was able to personally accompany many of our employees as they moved in: We are delighted with the overwhelming response that we have received,” noted Labor Director Nicola Lafrentz.

Warnery and Lafrentz welcomed Hamburg’s Senator for Business and Innovation, Dr. Melanie Leonhard, to the campus for the official event. The maker of Nivea skincare hosted a two-day internal opening program, which celebrated the Group’s new working environment. There were keynotes from external experts and a grand summer party with live music.

“Beiersdorf is part of Hamburg and can look back on a long entrepreneurial tradition in the Hanseatic city. For generations, Beiersdorf has been shaping the economy of this city and is thus also an important ambassador, carrying Hamburg’s values and entrepreneurial spirit into the world. With the opening of its new corporate headquarters, Beiersdorf is sending an impressive signal of its connection to Hamburg and its commitment to the future,” said Leonhard.

With an area of 51,000 square meters, the campus provides a wide range of opportunities for dynamic working for some 3,000 employees.

According to Beiersdorf, employees have been involved from the beginning of the planning process, and their specific requirements were translated into the new working environments. This involvement took several forms, including the change network that was ultimately created and the detailed planning process that involved the teams in selecting suitable room modules based on their activity profiles. Employees also helped select furniture and name individual buildings, according to the company.

In addition to numerous collaboration and communication spaces that enable stronger interaction, employees have access to fresh and healthy food served in a 1,500-square-meter campus restaurant, fitness and wellness programs and services such as bicycle repair, laundry and mail. The location also features expansive outdoor areas with sports and recreation facilities for employees, as well as the company’s own Troplo Kids daycare center.

The second floor provides state-of-the-art rooms for communication and collaboration. Employees can hold meetings and workshops there and choose between locations such as the Urban Lab, Garden of Creativity and In the Clouds or enter the Stage (described as speaker’s corner).

In addition to the newly built corporate headquarters and a new laboratory building, the Beiersdorf Campus also includes existing buildings such as the Skin Research Center, which opened in 2004.

All buildings are connected via bridges.