Carolyn Aronson, CEO and Founder of It’s a 10 Haircare, Named to Forbes’ 2023 50 Over 50 List

Carolyn Aronson, the CEO and founder of It's A 10 Haircare, has been recognized and honored in Forbes' prestigious 50 Over 50 list for 2023— the only haircare brand represented on the list. 

 

The accolade celebrates Aronson's achievements, visionary leadership and significant contributions to the beauty industry.

 

“I am absolutely thrilled and deeply honored to be included in such impressive company on Forbes' 50 Over 50 list,” said Aronson. “To stand alongside accomplished individuals who have made a profound impact on their industries is both humbling and inspiring. This recognition reinforces my belief in the power of perseverance, innovation, and true commitment to excellence. I share this achievement with the incredible team at It's A 10 Haircare and extend my heartfelt gratitude to our loyal customers and partners who have been instrumental in our journey. Together, we will continue to break barriers and create positive change in the beauty industry and beyond.”

 

Forbes' 50 Over 50 list celebrates trailblazers who continue to push the boundaries of success and pave the way for others in their industries. Aronson's inclusion in the list is a testament to her trailblazing spirit, transformative leadership and dedication to empowering others. 

Having spent time in foster care before being adopted by her parents, Aronson attributes her drive to succeed to her unconventional background. Her resilience and determination have not only shaped her personal journey but has also become a source of inspiration for aspiring entrepreneurs and individuals worldwide.

 

In 2005, Carolyn Aronson embarked on her entrepreneurial journey by creating the signature Miracle Leave-In, a haircare product that would become the cornerstone of her brand, It's A 10 Haircare. This formula has captivated customers worldwide, resulting in an impressive 17 million bottles sold annually. In 2017, at the age of 51, Aronson demonstrated her steadfast determination and entrepreneurial prowess by acquiring full ownership of It's A 10 Haircare, making it the largest Hispanic- and female-owned brand in the haircare industry. 

 

Aronson's success has also expanded beyond the world of haircare, with additional beauty ventures including It's a 10 Tools, EX10SIONS, Be a 10 Cosmetics, and an extension into the men's hair color category with new brand, Rewind It 10, in partnership with rapper, Fat Joe, set to launch later this year. The new men's line will feature DJ Khaled, Tank, Travis Kelce, Tyson Beckford, Jencarlos Canela, Stephen Thompson, Kevin Creekman, and, of course, Fat Joe.

 

Since becoming the sole owner, Aronson has driven unparalleled growth for the brand. In five years, she expanded distribution from two countries to an impressive 73 countries. Under her guidance, the company's retail sales increased from roughly $200 million in retail sales in 2017 to $500 million in retail sales in 2022. Beyond her entrepreneurial achievements, Aronson's ingenuity has been further exemplified through her trademarking of “National Love Your Hair Day” in 2017. The e-commerce event generated $1.5 million in sales last year.