Company News, New Products

Fenty Skin Debuts New Skin-Smoothing Collection, Cherry Dub, at NYC Pop-Up Experience

Cherry Dub Superfine Daily Cleansing Face Scrub and Cherry Dub Triple Action AHA Body Scrub were on display in the meatpacking district on June 24.

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By: Lianna Albrizio

Associate Editor

Fenty Beauty enthusiasts got a taste of the Rihanna-owned brand’s new Cherry Dub Superfine Daily Cleansing Face Scrub & Cherry Dub Triple Action AHA Body Scrub at a pop-up experience in New York City Saturday. 
 
Fenty Skin celebrated the launch of the new brand’s newest products in the heart of the Meatpacking District for a first-of-its-kind pop-up installation. Consumers discovered Fenty Skin’s newest face and body exfoliators powered by Barbados Cherry – one of Rihanna’s go-to ingredients and an homage to her native country – with dynamic Fenty Skin, Fenty Beauty and Fenty Eau de Parfum product explorations, prizes and giveaways, custom cherry-flavored refreshments and the ultimate photo-op. Nearby Sephora Meatpacking will be offering a special gift with any $50+ Fenty Skin, Fenty Beauty, and/or Fenty Eau de Parfum purchase on Saturday.
 
“Fenty Skin is a reflection of my personal journey with skincare, so I knew I wanted to bring a piece from where it all started – Barbados!” said Rihanna. “Barbados Cherry is this amazing ingredient that is loaded with antioxidants and Vitamin C — it even has more than an orange. The Cherry Dub collection is all about that Barbados Cherry and getting smooth, sexy, glowing skin from head to toe.”

As Happi previously reported, Fenty Beauty is the most successful celebrity-owned beauty brand in the world.
 
The new Cherry Dub Superfine Daily Cleansing Face Scrub retails for $28 & Cherry Dub Triple Action AHA Body Scrub retails for $36 and are now available globally online at FentySkin.com, Sephora.com, Kohls.com and in-store Sephora and Sephora at Kohl’s.
 

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