Sharon Personal Care Expands European Operations with New Office in Germany, Increases Manufacturing Capability at Italy Facility

Sharon Personal Care, a global supplier of innovative, environmentally-friendly ingredient solutions for a broad range of personal care products, has expanded its operations in Europe by opening a new sales office in Germany and increasing its manufacturing capability at its facility in Trezzo sull’Adda, Italy.

 

The European personal care market is $56 billion strong, according to Statista, and Sharon Personal Care is positioning itself to be a better partner to consumer products companies in this growing market, according to CEO Naama Eylon.

 

“In 2022, we acquired Res Pharma Industriale and the cosmetic ingredients unit of B&C S.p.A., and over the past year, we have been focused on integrating those two organizations into the company,” said Eylon. “Now that the integration is completed, we are working to streamline and expand our operations. The steps we are announcing today will help us to provide more innovation and better service in Europe.”

 

Sharon’s Trezzo sull’Adda facility is Good Manufacturing Practice (GMP)-certified, as well as ISO9001 and ISO14001-certified, and meets the industry’s highest environmental standards. Sharon is expanding its capacity by adding new equipment and quality processes while making significant upgrades to some of the current systems used at the plant. 

 

The expanded capabilities at the site will allow Sharon to start producing new preservation systems as part of the company’s new “free of” line of SharoSENSE products. The line includes preservatives that are free of formaldehyde donors and parabens. The company will also be able to manufacture phenoxyethanol-free options. Innovative approaches for antimicrobial protection of wet wipes, baby care, facial cleansers and other products will also be developed at the Italy location. With the expanded Italian facility, the company will also be producing these products closer to the market it is serving, helping to increase customer delivery response time.

The company’s new sales office is Sharon’s first entry into Germany, and to help build its presence, they have brought in Tina Duoba as its regional sales manager. Duoba has more than 30 years of industry experience, having previously served as the general manager at Gattefossé, a producer of specialized ingredients for the cosmetics and pharmaceutical industries.

 

“I know due to my long-term experience, the importance of quality, innovation, and sustainability in the personal care industry, and I have admired Sharon Personal Care and its commitment to offer the right solutions to answer today’s trends and future trends. I look forward to playing a leading role in helping Sharon grow its business in Europe and beyond,” said Duoba.