Maesa Appoints Oshiya Savur Chief Brand Officer

Maesa, majority-owned by Bain Capital, has appointed Oshiya Savur chief brand officer.

 

As chief brand officer, Savur will oversee product development, creative, brand and trade marketing, communications, and social & influencer marketing.

 

“I have always thought of myself as an intrapreneur challenging the status quo while relentlessly pursuing product, media, and content innovation,” said Savur. “I rejoice in being first to market, trying things no one has done before, and creating my own strategic frameworks in how I view marketing. Working at Maesa is a dream come true! It will allow me to consistently disrupt Personal Care with exciting brand launches within an already strong portfolio, so the opportunities to succeed here are endless. At the same time, I am looking forward to applying the intellectual rigor that will help scale a sustainable incubator model for years to come.” 

 

The move deepens its commitment to transform and reorganize for the next growth phase, according to the company. This latest executive appointment builds on a new era of diverse and mission-driven leadership under recently-appointed CEO Piyush Jain. 

 

 “This is a very exciting time for Maesa as we continue to strengthen our leadership team to accelerate profitable growth for the company,” said Jain. “Maesa is already one of the leading global beauty incubators and Oshiya’s arrival will further strengthen our position. I am looking forward to Oshiya building on the strong innovation and marketing fundamentals at Maesa and to continue expanding the Maesa Magic & making Maesa the absolute best beauty innovator & marketer globally.”

 

Savur has a track record of creating and leading high-performing teams to drive growth. Her career includes senior omnichannel and brand management roles at founder-led and Enterprise companies, including Unilever, Revlon and Elizabeth Arden. Most recently, Savur delivered breakthrough results at Charlotte Tilbury, North America, where she achieved top-ranking sales in Prestige Beauty and drove growth through strategic earned media and influencer marketing campaigns.