Company News, New Products

Dollar General and Maesa Launch New Home Fragrance Brand Kōze Place

Nine scents offered across candles, wax melts, diffuser oils and sprays.

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By: Christine Esposito

Editor-in-Chief

Maesa Inc. LLC has created a new home fragrance brand called Kōze Place. The line is exclusive to Dollar General.

Kōze Place is available in nine scents including Passionfruit & Hibiscus, Vanilla Bliss & Orchid and Fresh Lavender & Cotton. The product line includes scented candles, wax melts, diffuser oils and air and fabric refresher sprays, all of which are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free

“Kōze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience,” said Lauren Bowers, senior buyer of home cleaning at Dollar General. “We are excited to introduce this new and modern air care brand exclusively at DG.”

“We are thrilled to partner with Dollar General for the launch of an exclusive new brand developed with the DG consumer and their homes in mind,” said Shana Turano, director marketing and product development at Maesa. “Kōze Place fills a need for something premium and special in the mass air care aisle, while offering the quality and attainability of national brands. By delivering on the promise of value through beautifully crafted scents and designs, each Kōze Place product was created to help transform your home into a sanctuary.”

Products are priced at $5 or less and will be available in more than 19,000 Dollar General stores in 47 states.

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