Garnier Nutrisse Taps Actress Drew Barrymore as Brand Ambassador

Actress Drew Barrymore has been tapped as brand ambassador for Garnier Nutrisse, an expansion to her current role with the Garnier portfolio. 

 

A self-proclaimed avid at-home hair dyer, Barrymore’s role debuts with a creative campaign highlighting Garnier Nutrisse’s new and improved Nourishing Color Crème formula, featuring five fruit oils: avocado, olive, shea, argan and coconut oil. The creative underscores her love for efficacious, easy-to-use products and incorporates tips she’s gained through trial-and-error including using the brand’s shade selector tool to find the best shade, opting for the lighter shade if between two shades, using two mirrors to ensure full and even coverage, as well as rinsing with cold water to avoid color fading.  

 

“It’s no secret that I’ve been a Nutrisse user for years. I’m excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Color Crème,” said Barrymore. “I’ve been just about every hair color under the sun, and the updated formula provides a fab shade that cares while it colors and is so easy to master on your own. My favorite is shade 70 because it's super rich and covers my grays.”   

 

“We’re delighted to see our partnership with Drew Barrymore expand into hair color,” said Garnier’s senior vice president, Ali Fakih. “She is more than a spokesperson for us – she is a true advocate, with the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair color, and her ‘do it myself’ nature, made for the perfect choice as our Garnier Nutrisse Brand Ambassador.” 

 

The creative will begin running on Feb. 27 and includes TV, digital and social media content.