Grove Collaborative’s Home Care Brand Grove Co. Launches at Walmart, Amazon

Grove Collaborative Holdings, Inc. has announced its official launch its Grove Co. home care brand on Amazon, and at select Walmart stores nationwide and Walmart.com.

The company also announced its plastic-free personal care brand Peach not Plastic and vegan skincare brand Superbloom reached $1 million in sales on Amazon.

“Our vision has always been to change the industry to be more sustainable, and with retail being where consumers make 90% of the category purchases, expanding our retail presence is critical as we aim to grow our impact,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “We’re excited to bring SKUs that have previously only been available DTC to Walmart and Amazon. This assortment will be additive to what consumers can already find at Target, CVS and other retailers. As we continue to think long term in our retail strategy, we are expanding quickly but deliberately with an eye towards ensuring that we meet consumers where they are. With a growing market and appetite among consumers for planet-friendly high-performing products, we continue to pursue omni-channel opportunities to put our products into the hands of as many people as possible.”

Starting later this month, Grove will begin rolling out an assortment of Grove Co.’s sustainable household essentials on Amazon including gel hand soaps, dish soaps and multi-purpose cleaner concentrates. More products will be added during the first half of the year.

The Grove Co. debut follows the successful rollout of the cmpany’s plastic-free personal care brand, Peach not Plastic, and vegan skincare brand, Superbloom, on Amazon in 2021.

An assortment of Grove Co.’s gel and foaming hand soaps have begun rolling out to more than 1,000 Walmart stores and Walmart.com this month. In addition, select Peach not Plastic and Superbloom products will be sold on Walmart.com.

The latest retail additions brings the company’s retail footprint to more than 5,000 brick-and-mortar stores. Grove continues to diversify its retail channels across platforms as part of the its omni-channel strategy. In 2022, Grove made its debut in select CVS, Harris Teeter, H-E-B, Meijer and Giant Eagle doors, and doubled its product assortment at Target.