Murad and Active Minds To Combat Health Epidemic of Stress

Murad—a brand that has long explored the concept of health and wellness in the beauty sapce—is partnering with Active Minds, a nonprofit that supports mental health awareness and education for young adults. This partnership honors Founder Dr. Howard Murad's mission to create products and experiences not only for healthier skin but for happier lives.

Dr. Murad is credited with coining the term “cultural stress” in 2003. Cultural stress is  he day-to-day stress of modern living as a major factor contributing to the chronic exhaustion and declining health of people of all ages; it has significant impact on skin health, according to Dr. Murad. He's been committed to conquering the global health epidemic of stress.

Active Minds directly reaches approximately two million people annually through awareness campaigns, events, advocacy, outreach and more to give young adults the tools needed to help manage their mental health and raise awareness of the importance of reducing stress. Inspired by Dr. Murad’s lifelong commitment to science-backed wellness, and to celebrate the brand’s 20th anniversary of bringing awareness to Cultural Stress, Murad is committed to supporting Active Minds in their bi-annual Stress Less Week program. Stress Less Week supplies education, tips and resources designed to help young adults better understand and mitigate stress while helping to shape a positive mental health culture among their community. It also spreads the message that speaking up about one’s struggles is a sign of strength and promoting self-care as a priority.



This initiative will come to life across college campuses nationwide from April 24-28 and October 23-27.

“Dr. Murad has always believed that stress isn’t just something you feel. His understanding of how stress impacts skin health inspired the formulation of our stress-addressing skincare products; said Paul Schiraldi, CEO of Murad, citing products such as Murad Eczema Control, Intense Recovery Cream, Revitalixir Recovery Serum, City Skin Age Defense SPF 50 and more. “We believe in a holistic approach to skin health supported by our four founding pillars, as it’s important to care for your physical, mental and emotional well-being. This partnership with Active Minds brings our purpose of combating the global health epidemic of stress together.”

“Stress is unavoidable, especially in today's world. But, there are many ways we all can help navigate stressors to minimize harm, both to ourselves and others. One of the ways we encourage stressing less at Active Minds is through our national Stress Less Week- where we work to promote mental wellness and stress relief on college campuses across the country through innovative programming, support, and increased access to resources,” said Alison Malmon, founder and executive director of Active Minds. “Our partnership with Murad will help ensure that even more young adults have access to these resources specifically designed to help them stress less and take care of their mental well-being.”

Consumers will be able to learn more about the partnership on www.murad.com/activeminds and will have an option for in-cart donation upon checkout. 100% of donations through December 31, 2023 will go directly to Active Minds. 

Murad is part of Unilever, which acquired the skincare brand in 2015.