Sally Beauty Expands Lineup of Hair Care Products

On the heels of Sally Beauty's initial launch of Bondbar, a pro-quality line of hair care bonding solutions, the company is adding further depth and breadth with the launch of an expanded lineup of products.

 

Bondbar's initial launch exceeded consumer expectations with the core four products (Bonding Pre-Shampoo, Bonding Shampoo, Bonding Conditioner, and Bonding Styling Cream) garnering hundreds of rave reviews within the first three months. The brand's accessible price and premium quality are resonating with consumers, the brand says.

 

Bondbar’s expanded lineup includes 10 bonding solutions to repair, protect, and hydrate all hair types and textures. 

 

Consumers are also gravitating to the brand's clinically proven results. When the Bonding Pre-Shampoo, Bonding Shampoo, Bonding Conditioner, and Bonding Styling Cream are used as a hair repair system, Bondbar reduces breakage while combing by 70%, improves wet detangling by 90%, and strengthens and repairs highly-damaged hair with the first use. 

 

“Bondbar was developed with proprietary formulas that penetrate deep into the hair cortex to improve strength and manageability and repair damage quickly,” said Steve Chattin, Sally Beauty's vice president of global product development. Consumers are seeing and loving the results, and we're excited to continue building on these initial results.”

 

To continue its dedication to providing pro-quality hair repair solutions, Bondbar is adding six new products to its original core four. Bondbar's new lineup, starting at $9.99 each, includes the following products: 

 

Bonding Primer— A repair treatment that smooths hair and helps reduce breakage after just one use when used in a system with Bondbar's Bonding Pre-Shampoo;

 

Bonding Booster— A treatment that can be added into hair color or a bleach formula to help reduce damage during the at-home hair color process;

 

Bonding Recovery— A post-chemical treatment reviver that keep damage at bay during the coloring, lightening and relaxing process while improving wet detangling by up to 90% after just one use;

 

Bonding Purple Shampoo— A toning shampoo that neutralizes brassiness after one use and significantly brightens all blonde, lightened, and gray hair while hydrating roots to ends;

 

Bonding Concentrate— An oil styler that increases shine and minimizes flyaways while shielding hair against heat damage up to 450ºF;

 

Bonding Hydration Mask— An intense moisture treatment that adds volume, smooths hair and improves wet detangling by up to 90% after one use.

 

Products within Bondbar's expansive new collection can be combined into nine targeted systems for a more personalized experience. Each system was developed to help repair hair based on the type, texture, and common concerns such as oily, dry, thick, fine, gray, color treated hair and more.

 

The Bondbar collection is available at Sally Beauty retailers, sallybeauty.com/bondbar, and Amazon.