Maybelline Sky High Collection Expands with New Lash Sensational Sky High Tinted Primer

Maybelline New York has rolled out Lash Sensational Sky High Tinted Primer. The formulation, which is said to lengthen, thicken and darken lashes, is described as serum-infused. It contains ceramides and pro vitamin B5 to help care for lashes. It can be worn alone for a more natural look and with the infused care, lashes also feel soft after four weeks of use, according the company.

The latest addition to the Sky High family, it features the same flex rower brush as the rest of the range, according to the beauty brand, which is owned by L’Oréal.
 
According to Tina Liu, US marketing director for Maybelline New York, the new primer helps users “achieve up to 1.5x the volume vs original Sky High alone.”

Lash Sensational Sky High Tinted Primer is now available online and at mass-market retailers nationwide for $12.99.