Redken Declares ‘Champagne Blonde with a Kiss of Rose’ 2023’s Trendiest Color

Redken wants to toast to 2023 – and its trendiest color: Champagne blonde with a kiss of rose. 

 

While various shades of blonde have been trending in the last few years, stylists, influencers and celebrities have started to warm up the hue for a softer and more natural look that the brand says is flattering on all hair types, textures and skin tones. With over 60,000 hashtag mentions and a 60% increase in searches, Champagne Blonde is an emerging hair color trend. Requested to stylists by celebrities and influencers around the nation, the champagne blonde is dominating social media feeds.

 

In celebration of year’s “it” hue, Redken is expanding its best-selling Shades EQ collection. In the past, achieving champagne blonde entailed mixing multiple shades together to create the custom color. Now, Redken is taking the guesswork out of the mixing process by introducing the new Shades EQ Gloss Bonder Inside Gold Rose Family. The three new gold rose shades allow stylists to easily create a custom champagne blonde color, dubbed “Champagne Blonde with a Kiss of Rose.” Formulated with the perfect blend of gold and subtle rose reflects, the gold rose family shades elevate the champagne hair color trend by creating luminous and reflective blonde shades with a twist.

Redken’s Shades EQ Bonder Inside Gold Rose Family features three new shades: Sparkling Wine (010GRo), Blush Spritz (09GRo) and Golden Fizz (07GRo). The gold tonal breakdown of these shades provides warmth without brass and enhances vibrancy. The rose tonal breakdown is calibrated to natural undertones at each level and provides a subtle rose reflection.  

 

“One of my favorite blonde colors for 2023 is Champagne Blonde with a Kiss of Rose because it is the perfect blend of gold and added soft rose tones,” said Matt Rez, Redken brand ambassador and celebrity colorist. “It is a soft, neutral color, with a strong emphasis on shine, that resembles a glass of your favorite sparkling drink. It’s a blonde that looks good on everyone.”

 

The Gold Rose Family is the newest addition to the long-standing Redken Shades EQ collection, beloved by both professionals and consumers. Dominating the professional hair gloss category for more than 40 years, Redken serves as the color authority. Redken’s Shades EQ Gloss is the No.1 demi-permanent color in the US and is the hair gloss of choice for more than 400,000 professional stylists. The success of Redken’s Shades EQ Gloss Bonder Inside is primarily driven by blonding and bonding – the gloss helps repair weak bonds that are more vulnerable to breakage.

 

Backed by science and prescribed by professionals, the innovative formula of Shades EQ Gloss Bonder Inside tones and repairs in one step and is equipped with a triple acid complex of citric acid, taurine and erythorbic acid. In just 20 minutes, a Shades EQ Gloss Bonder Inside service leaves hair looking and feeling healthier. Consumers will notice intense shine, conditioning and long-lasting color results. In fact, the blonder they dare to go, the more protection the Shades EQ Gloss Bonder Inside provides, which is perfect for anyone looking to try out 2023’s hottest hair color with the new Gold Rose shades. 

 

As a demi-permanent hair color, results last four to six weeks, making Shades EQ the ideal service to experiment with a new shade. Redken’s Acidic Bonding Concentrate Line can be used at home in between salon visits for hair that feels healthy with fresh-looking color.

 

To learn more about Redken’s Shades EQ Gloss Bonder Inside Gold Rose Family head to redken.com.