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Installment inside Rockefeller Center delivers personal care needs on demand.
January 10, 2023
By: Christine Esposito
Editor-in-Chief
SOS, the Boston-based company behind a growing number of smart vending machines, is making its foray into New York City in Rockefeller Center. The smart vending machines are located in public restrooms throughout the building, in addition to the ZO.Clubhouse at 1 Rockefeller Center, a gathering space and lounge for New Yorkers who work on the campus. The SOS machines are equipped with a range of personal care and wellness products, including sunscreen, pimple patches and more, from top-quality brands including Megababe, First Aid Beauty, Hero Cosmetics and Tera Co., as well as menstrual care products. “Rockefeller Center is a worldwide draw with tremendous foot traffic,” said Susanna Twarog, co-founder and co-CEO of SOS. “With New York City as a top travel destination, we’re thrilled to provide visitors and locals alike with access to top-quality products they might have forgotten at home or are excited to try, in a moment when they need them the most.” Completely contactless for consumers, SOS’s 32-inch LED touch screens also deliver targeted, interactive advertising and educational content when not in use. The digital component, according to SOS is a unique aspect of its machines; it reportedly enables highly targeted brand-building and customer acquisition programs that help brands stand out in an increasingly competitive marketplace. “Our machines are equipped with extensive consumer data capture capabilities—both privacy-protected and anonymous—which allow us to collect direct feedback from the communities we serve,” said Robina Verbeek, co-founder and co-CEO. “When placed in an area as popular as Rockefeller Center, they generate powerful insights and trends that we can share with our partners to deepen customer engagement and loyalty.” Launched in 2020, SOS has grown its footprint to include prominent placement at top sporting venues like Fenway Park, FLA Live Arena and TIAA Bank Field, in addition to a variety of public spaces around Boston.
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