In Support of Breast Cancer Awareness Month, Perfect Corp. Partners with The Pink Agenda for Annual October Gala Event

Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, partners with The Pink Agenda, a nonprofit organization committed to raising money for breast cancer research and care, for a special digital activation for their Annual Gala in honor of Breast Cancer Awareness Month. 

 

The Pink Agenda’s annual gala, hosted by television personality and breast cancer survivor Giuliana Rancic, alongside husband Bill Rancic, will be held on Thursday, October 6 at 7:30 PM ET at the Tribeca Rooftop in New York City. The event will feature inspiring stories and interactive activations, including the animated virtual try-on TPA “Gala Glam” filter effect available in the YouCam Makeup app. This unique virtual element aims to connect attendees and supporters around the country through the power of digital technology, to show their support for the cause.

The interactive Gala Glam AR filter effect was designed in partnership with The Pink Agenda featuring the twinkling jewel tones from the design of its annual gala. Gala attendees are invited to stop by a YouCam photo booth activation to experience the virtual try-on onsite at the event, while supporters around the globe can download the free YouCam Makeup app and experience the advanced AR virtual try-on technology firsthand through their smart device. The engaging digital experience draws on a unique connection and new-age way for supporters, near and far, to show their support of breast cancer awareness and care.

 

This year’s event will honor female founder and entrepreneur, Kendra Scott, as the recipient of The Pink Agenda’s Icon Award. In celebration of this empowering trailblazer, YouCam Makeup also created an honorary Kendra Scott filter effect. The filter features virtual try-on for coveted Kendra Scott Mallory Stud Earrings from her limited-edition Breast Cancer Awareness collection. The gorgeous pink and gold studs are digitized for a true-to-life virtual try-on powered by YouCam Makeup’s advanced AI technology, and are aimed to raise awareness and funding for breast cancer research and care.

 

“We are thrilled to team up with The Pink Agenda for another inspiring event to help raise funding and awareness for breast cancer research and care,” said Alice Chang, founder and CEO of Perfect Corp. “Through our exclusive AI and AR virtual filter effects, we are able to help spread The Pink Agenda’s empowering messaging to supporters all over the country, and create a special moment for Gala attendees as well.”

 

Supporter can purchase tickets to The Pink Agenda’s Annual Gala event or make a donation towards breast cancer treatment and research, here.

 

Download the free YouCam Makeup app to show your support of Breast Cancer Awareness Month by sharing your exclusive The Pink Agenda selfie here.