Cher Launches Decades Fragrance Collection

Pop megastar Cher has announced her newest fragrance collection, Decades.

 

The collection continues the iconic star’s partnership with Scent Beauty, inaugurated by her signature fragrance Cher Eau de Couture in 2019. Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, offering unique and culturally relevant fragrances to consumers worldwide.

 

“We are thrilled to continue our longstanding partnership with the iconic Cher,” said Steve Mormoris, Founder + CEO of Scent Beauty. “Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The Decades Collection takes consumers on an olfactive journey embodying Cher’s famous personas from the 60’s through the 90’s. We’re thrilled to share them with the world.” 

Cher has been a distinctive and innovative international creative force for decades. Fan have a favorite Cher song that transports them to a different time and place. Whether it’s “I Got You Babe,” “Gypsies, Tramps & Thieves”, “If I Could Turn Back Time” or “Believe”, Cher connects every fan to their own decade. The collection’s unique packaging and design are inspired by Cher’s own singular fashions, too.

 

“First of all, I'm astonished that I have been famous for 60 years,” said Cher. “When I started everything was changing, and just like music, art, and clothing, perfume also changed. These scents represent those Decades for me. There was electricity in the air and life smelled like excitement.”

 

Creatively, each fragrance has its own compelling scent that captures the aura of the decade, with a beautiful olfactive structure developed by Firmenich. Cher will introduce the collection on the Home Shopping Network this Wednesday, September 28 with an interactive segment taking fans on a journey through the decades and each unique fragrance.

 

The ’60s is a mix of Chypre Flora with notes of bergamot, rose damascena, and patchouli, representing the nostalgia, peace, and love era;

 

The ’70s is an amber, woody incense scent with cardamom, saffron, and musks, representing disco bling and Utopian times;

 

The ’80s is a floral and fruity scent with notes of mandarin, honeysuckle, and tonka bean, representing goth punk;

 

The ‘90s is a floral scent and notes of peach nectar, heliotrope, and sandalwood, representing grunge and pop escapism.

 

Cher Decades Luxury Coffret Set, featuring all four scents, will launch with an appearance by Cher on HSN on September 28. Available exclusively at HSN for $59.99, Cher Decades Eau de Parfums (30ml) will launch at.walmart.com and Walmart stores for $29.99 in October.