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New scent contains bio-converted amber and a new musk molecule in the base.
August 22, 2022
By: Christine Esposito
Editor-in-Chief
Prada has launched Prada Paradoxe, a new women's fragrance. The luxury brand tapped Emma Watson to star in a film short to herald the scent; the actress was also the director, her first time in that role. Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons on the feminine fragrance, which is said to embrace the paradoxes of iconic ingredients to reveal new scented sensations. The juice contains Ambrofix, a bio-converted amber, and Serenolide, a new musk molecule, in the base. Top notes include Calabrian bergamot heart, tangerine essence, pear accord. Heart notes are neroli essence and neroli bud essence, Tunisian orange flower heart absolute blossom, jasmine sambac absolute. Additional base notes include Laos benzoin resinoid, and Madagascar premium bourbon vanilla infusion. The campaign celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself, according to Prada. “I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it's ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are,” said Watson. “It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe.,” said Yann Andrea, Prada Beauty International GM. Prada and L'Oréal signed a licensing accord that went into effect in January 2021.
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