Strands Hair Care Introduces The Hair Lab

Strands Hair Care introduced The Hair Lab by Strands exclusively at Walmart. 

 

The inclusive line of customized hair care products is built from an in-depth analysis of each customer's unique strands, according to the company.

 

The Hair Lab provides a new approach that “simplifies countless options into one seamless, user-friendly system that evolves with the consumer,” said the company. Using high-tech hair analysis, either the handheld Strands Smart Scanner or online Strands Test, The Hair Lab analyzes customers' hair in real-time, and recommends a customized regimen that's a match. 

 

The brand’s test-first model reflects the complexity and diversity of hair needs, which are impacted by a myriad of factors — including hair texture, scalp type, treatments and environment. The Hair Lab's data-driven approach makes hair care a science, to remove the guesswork from the equation.

 

“We're excited to bring our experience in biotechnology and precision diagnostics to the hair care industry,” said Eric Delapenha, founder & CEO, The Hair Lab. “Pioneered by Strands, our model won't just change how you design, co-create, and interact with customized products, but how you actually perceive your own hair, which has never been accomplished at scale yet. Using our large, proprietary biological dataset and our innovative technology to formulate products that are custom-made for you, The Hair Lab is able to remove the guessing game in hair care. No wasted products, no trial and error, just results. Having the support of Walmart allows us to bring this concept nationwide, at an accessible price point. And to educate the market on the value of hair testing.” 

Offering more than 1,000 personalized combinations, The Hair Lab works to provide the customer with a hair care routine unique to their strands, with results for hair of all types, textures and styles. The collection launches with 10 custom doses to address the full spectrum of hair needs, three base shampoos specific to scalp type, and three base conditioners tailored to hair texture.

 

“Our beauty strategy at Walmart is to bring customers on-trend products that they want at an affordable price,” said Creighton Kiper, merchandising vice president for Walmart US Beauty. “The addition of The Hair Lab by Strands, which is part of the first class of brands from  our accelerator program Walmart Start, offers customers the ability to choose hair care products that match their needs at an accessible price-point,” “We've heard from customers that they are interested in products personalized for them and this new offering delivers on those evolving interests.”
 

Every product in the collection is designed to be free from sulfate, paraben, phthalate, mineral oil and is cruelty-free. Additionally, The Hair Lab uses a minimum of 25% Post-Consumer Recycled content in their bottles and Sustainable Forestry Initiative-certified boxes for their dose sets.

 

The Hair Lab is exclusively available online at Walmart.com and in 2,500 Walmart stores starting Sept. 1.