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The Uncovery incubator platform includes Ferver Skincare, Mojo Wellbeing and other indie innovators.
June 18, 2022
By: TOM BRANNA
Editor
Unilever is looking beyond its borders to discover the next big thing in beauty. Unilever's The Uncovery is a beauty incubator platform that has rolled out in rapid fashion an array of indie beauty brands in the skincare and hair care spaces. Less than one year old, The Uncovery platform already includes Duck Lip Vibes, Ferver Skincare, For Every Type, Mojo Wellbeing, Natur-Alternatives, Skinsei and The Good Stuff. Nearly all the brands are digital-first and are focused on niche markets. The Ferver Skincare lineup is built on fermented actives, for example. But Unilever isn't alone in its quest for “the next big thing” in beauty. Shiseido launched Ulé skincare a few weeks ago, while Procter & Gamble teamed up with Walmart to nurture Next of Us, a line of textured hair products.
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