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New nine-product collection is available June 21 on a new DTC website.
June 2, 2022
By: Christine Esposito
Editor-in-Chief
Kim Kardashian is launching Skkn by Kim, a nine product skin care collection that the influencer says sits at the intersection of elevated simplicity and innovative science. Kardashian worked with Coty on the range, which will be sold direct to consumers beginning later this month. Kardashian’s initial skincare line—KKW Beauty—has been offline working on formulas, according to the brand's home page. Coty acquired a 20% stake in KKW Beauty in 2021. Kardashian said Skkn by Kim was born out of her dream to bridge the gap between the world's most renowned dermatological experts and people at home seeking high-performance skincare, according to the developers. “In all of my business endeavors, I've been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand,” said Kardashian. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings. Fueled by years of gathered insights, Skkn By Kim’s science-backed formulas work together to reactivate skin's inner potential and inspire confidence. I'm proud to finally be able to share this collection with everyone.” There are nine core products in the current range: cleanser, toner, exfoliator, serums, face creams, eye cream, oil drops and night oil. The Hyaluronic Acid Serum is a multi-molecular weight HA serum that delivers long-lasting, 72-hour moisture, and helps reduce dehydration and the appearance of fine lines. The Vitamin C8 Serum helps boost collagen synthesis and is said to be cinically proven to diminish the appearance of pigmentations, wrinkles and fine lines. The Skkn by Kim range will debut on June 21.
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