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Accelerate360 will also manage retail expansion and logistics for Breathe fragrance and future product lines created by TMB Beauty.
May 2, 2022
By: Christine Esposito
Editor-in-Chief
Grammy Award-winning singer, actress and beauty entrepreneur Toni Braxton has partnered with Accelerate360 to support the growth of TMB Beauty, her beauty business which includes Nude Sugar, a vegan skincare line specifically for the body, and Breathe fragrance. Accelerate360 provides brands and retailers omnichannel fulfillment and third-party logistics (3PL) solutions along with marketing and content opportunities through its media group, A360 Media, the parent company of Us Weekly and the UsNow.com Shop, which opened in April. Accelerate360 will manage TMB Beauty's Ulta distribution and offer 3PL and retail fulfillment services with other national and regional chains. Accelerate360 will provide TMB Beauty access to Iris360, the company's proprietary advanced order management system which can power seamless integration with additional retailer e-commerce platforms at any time. The complete logistics solution ensures TMB Beauty has the capacity needed to support its long-term growth goals without interruption. “Since launching Nude Sugar in 2021, our brands have delivered spa luxury to all types of women within the comfort of their homes,” said Braxton. “Partnering with Accelerate360 helps us expand our existing retail partnerships while introducing online sales to our community, allowing us to scale our business and focus on future product innovation and growth.” TMB Beauty says it has additional beauty lines under development.
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