Jergens Makes Signature Cherry Almond Scent into Limited-Edition Fragrance for Mother’s Day

For Mother’s Day, Jergens Skincare is continuing its “A Mom is a Mom” campaign (see video clip below) by encapsulating its signature cherry almond scent into a limited-edition fragrance. 

 

Jergens Original Scent Moisturizer ($7.79) relieves dry skin with moisture-rich hydration to improve skin’s tone and texture revealing deeply luminous, softer skin. The brand's classic cherry almond scent leaves skin lightly fragranced with a sweet smell of nostalgia. 
 

In addition to the campaign, the brand has launched a new, limited-edition perfume with the classic scent for every mom and mom figure. To mark the occasion, Jergens teamed up with Jeannine Morris, Team2Moms, Stella Leo and Natasha D’Anna. For a series of hilarious and heartfelt vignettes, the moms and their kids shared their responses to the prompts, “What is a mom?” and “What does a mom smell like?” and will be featured in a series of vignettes on Jergens US social channels during the first week of May.

 

Mother’s Day Giveaway

 

Consumers can get and gift this unique Mother’s Day treat through a giveaway. Those who wish to participate will be asked to follow @JergensUS, answer the question “What is a Mom?”, and tag those very special moms and mother figures in their lives. 

 

As an added entry option, users may upload images or short video clips answering the question “What is a Mom?” to their own Instagram — giving them the chance of having their responses featured on Jergens social media channels. Users who upload content to their Instagram, as well as those who comment and tag moms on social posts, will automatically be entered into the sweepstakes to win two bottles of the perfume — one for themselves and one to share. 

 

Jergens Original Scent Moisturizer is available on Walgreens.com.