Perfect Corp. Reveals 2022’s Top Hair Color Trends in New Global Beauty Trend Report

A return to natural hair color and hair health is among the top hair trends dominating 2022. 

 

The finding is reported by Perfect Corp., a leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider in its latest global beauty trend report, “The 2022 Top Hair Color Trends Around the World.” The report features a global analysis of virtual hair color try-on data from YouCam Apps, revealing the biggest consumer hair trends and hair color preferences. 

 

The report analyzed big data sourced from Perfect Corp.’s award-winning YouCam suite of apps, which currently has over 1 billion downloads globally. 

 

The YouCam suite of apps features thousands of AR and AI-powered hair and makeup filters and products that consumers can try on virtually. The report focuses on big data sourced from nine key regions including the United States, the United Kingdom, France, Germany, Spain, Brazil, Mexico, Japan and China.

 

A Shift to Natural Hair Color and Hair Health
 

Throughout the pandemic, consumer hair routines evolved significantly. With lockdowns and social distancing measures in place, consumers stayed at home and embraced low-maintenance hair routines, opting to grow out their natural roots and nourish their hair with self-care regimens. 

 

Consumers also turned to online channels and AR-powered virtual try-on tools for hair inspiration during the pandemic. Perfect Corp.’s latest global beauty trend report reveals that even as pandemic restrictions have loosened, these hair trends are still going strong. The report highlights top consumer behaviors and hair color trends, including a surge in popularity of natural hair colors, as rich brunette tones experience a significant increase in virtual try-ons globally; an increase in silver hair color try-ons as consumers continue to embrace low-maintenance routines and celebrate their gray roots in trendy new ways; the continued popularity of vivid tones, as consumers seek to experiment and play with hair color in fun ways; a new focus on hair health, as consumers embrace natural hair color shades and caring routines that will preserve the hair’s condition and minimize damage; and the growing role AR technology is playing in driving sustainability in the hair color industry, as brands ditch hair bundle color swatches in favor of digital alternatives, among others. 

 

According to Perfect Corp. CEO and founder Alice Chang, the big data provided by Perfect Corp.’s YouCam apps community can empower hair color and hair care brands to better understand their customers while fine-tuning their omnichannel strategies for success. 

 

Perfect Corp.’s full report can be viewed here. 

 

Get the full story on hair color trends of 2022 and interviews with some of the industry’s top experts, as well as insight on new product launches, in the May edition of Happi Magazine and online.