Versed Skincare Rolls Out High-Performance Products in Walmart

Regarded as one of the fastest-growing mass brands in clean skincare since its launch in 2019, Versed has built a powerhouse community around its mission to create products that perform for skin, body and planet.

 

Versed continues to democratize access to high-performance, clean skincare with its rollout in Walmart. 

 

“We are thrilled to make our results-driven, clean skincare even more accessible by offering that at Walmart Stores and Walmart.com,” says Melanie Bender, president of Versed. “For 30% of our consumers, we're the first clean skincare purchase they've ever made. We're excited to continue to help break down barriers inherent to clean beauty. Good skin, healthy ingredients and sustainable practices are for everyone.”

 

Effective and affordable, Versed offers high-performance skincare that's been tested and approved through a community of 80,000 digital co-creators. Products include the brand's fast-selling Dew Point Moisturizing Gel-Cream and the Press Restart Gentle Retinol Serum, beloved by leading skinfluencers including Hyram Yarbro and Jen Atkin.

 

“Walmart Beauty is focused on making high-quality, value products accessible to customers,” said Paula Ryan, senior merchandising director, beauty, Walmart US. “Versed is a brand our customers are already excited about, and we're thrilled to add it to our growing assortment in the skincare aisle.”

 

Versed's commitment to democratization extends beyond accessible pricing. Using a unique platform of community-driven development, Versed leverages six types of proprietary data to drive everything from the formulas it develops to the retailers it distributes them through. The community-first approach and consumer-centric values it propels have positioned the brand as the go-to for digitally-native consumers with over 75% of Versed users Millennial or younger.

 

Those consumer-centric values include formulating in accordance with the European Union's cosmetics safety standards, which prohibits use of over 1,300 questionable chemicals. In response to requests from its community, the brand goes above the EU standard to formulate without silicones, added fragrances and colors, or animal-derived ingredients.

 

The brand is also a leader in sustainability, driving a purposeful agenda to reduce environmental impacts through its business, its community, and the beauty industry at large. Versed's initiatives include achieving Climate Neutral Certification and net-zero greenhouse gas emissions since launch, reaching 50% post-consumer recycled content across its packaging and leading over 250 brand partners in climate action through CodeRed4Climate. Versed is also certified by Leaping Bunny as an animal cruelty-free brand.

Versed's lineup of high-performance treatments, cleansers, and moisturizers for under $25 is now available on Walmart.com and in more than 3,000 Walmart stores on Feb. 26.

 

A complete product listing can be found here.