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Industry expert at indie beauty brand Esker suggests soaps and shower gels are key for wellness and relaxation.
January 18, 2022
By: Melissa Meisel
For 2022, consumers will reinvest in tried-and-true routines that make them feel good and consider new ways to take care of themselves. After all, wellness is key in current times. This might be as simple as taking a bath. Shannon Davenport, a former trend forecaster and the founder of Esker, a line of clean and sustainable bathing and body products based in Austin, TX, predicts that there will be greater focus on the therapeutic effects of bathing, like improved sleep and improved mood in 2022.
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