Coty Announces New Fragrance Brand Good Kind Pure

A new Coty-owned fragrance brand that smells of nature is buzzing its way on the market.

 

Available today, Good Kind Pure, a clean, cruelty-free fragrance brand is formulated without phthalates or dyes and their packaging is Forest Stewardship Council certified. Its three introductory scents – wild peony, vanilla ginger and iris petals – are available in both eau de toilette ($20) and a fine fragrance mist ($11).

 

Created for those who crave a more meaningful standard of beauty defined by actions over appearance, Good Kind Pure is designed after being good to all and kind to ourselves to make for a pure world, according to the company. 

 

The introductory scents are available at mass retailers nationwide.