Beauty Brand Origins Signs Mushroom Expert & Urban Farmer Indy Officinalis as New Partner

Origins has signed Indy Officinalis, a sustainability activist and urban farmer, as its new global influencer partner.
 
Indy, based in Los Angeles, will support the work of Origins Green the Planet, which helps restore global ecosystems and support environmental justice organizations worldwide. She will also appear in campaign visuals while developing engaging and educational social media content for Origins best-selling franchises such as Mega Mushroom and GinZing.
 
“We are thrilled to have Indy join our Origins family,” said Ada Lien, senior VP and CM, Origins. “Indy's respect and enthusiasm for our planet blends perfectly with our guiding principles at Origins, which is part of The Estée Lauder Companies. We are excited to work together to create meaningful programs and content that support our shared love of high-performance active natural skincare, the power of mushrooms and taking care of our planet.”
 
A graduate of Blue Ridge School of Herbalism, Indy she received an Advanced Clinical Herbalist Certification after which she spent six years farming and foraging mushrooms throughout the US. Through her work, Indy has long understood the many benefits of mushrooms, such as soothing skin. 
 
Self-described as “delightfully nerdy,” Indy grew up in a small town in eastern North Carolina. From an early age, she carried a passion for agriculture and farming while also exploring her own creativity. Currently, she manages a rooftop garden on Skid Row in downtown Los Angeles. Further, Indy continues to be an influential image-maker on social media aiming to educate and inspire her community to create a BIPOC community urban farm where she plans to teach black and brown youth food sovereignty. She distributes fresh produce and herbal teas weekly to the houseless community and has created a self-empowerment gardening program for individuals to grow their own food. 

“To be part of a brand like Origins is a dream come true. I am proud to support a brand who shares in my passion for making the world a better place,” said the influencer. “Origins has long been using the power of plants, mushrooms and other naturally-derived ingredients. As a farmer and forager myself, and someone who has studied the power of nature, I could not be more excited to be partnering with Origins as their new global influencer.”

Origins launched Green the Planet in April 2021 to help grow our commitment to both people and planet, helping to combat the effects of climate change. Origins inaugural Green the Planet partner, One Tree Planted, is an environmental non-profit organization with a focus on global reforestation, protecting biodiversity and creating a healthier climate. Through this partnership, Origins has helped support tree planting projects spanning Asia, Europe and North America through a $1=1 tree cared for program.