AF Collection by Addison Rae is Influencer’s Debut Clean Fragrance Line

Mega influencer Addison Rae has made her foray into fragrance with the AF Collection by Addison Rae, a trio of multi-functional scents that are said to support both inner and outer beauty. The launch is just the latest beauty news from Rae. Earlier this year, she launched Item Beauty at Sephora.
 
The new scents—CHILL AF, HAPPY AF, and HYPED AF—are available exclusively on addisonraefragrance.com and shoppable through TikTok and Instagram for $40 (30ml each).
 
The “clean, green-chemistry, water-based” formulas are said to be a “game-changer” in the industry that results in a multi-functional fragrance collection. The clinically proven formulas – comprised of sustainably sourced ingredients—are said to provide many wearable benefits from mood enhancement to hydration and assurance that all are alcohol-free and cruelty-free. The hydrating properties make the scents sprayable in hair, too.
 
Chill AF, Happy AF and Hyped AF are created with ingredients that are proven to boost overall mood, according to the brand.

Happy AF has notes of pink lychee, red grapefruit, peony, violet leaves, agave nectar, rose and crystallized musk.Hyped AF has notes of Mandarin, blood orange, pomelo, nectarine blossom, white woods and clean musk. Chill AF has notes of par blossom, apple, red lemongrass, chamomile tea, lily of the valley, sandalwood and milky musk.
 

The scents come in ergonomic bottles that use heat-sensitive technology. They change color when reacting to temperature giving an all-around, multi-sensory experience.

 

“We are thrilled that our partnership with Addison resulted in a trio of scents that push the boundaries of what’s possible while capturing her joyous exuberance and focus on clean beauty. The first-to-market combination of innovation and playfulness within the formula and packaging perfectly captures Addison’s positive energy,” said Lori Mariano, managing partner at Hampton Beauty. “Our shared vision to develop a collection that speaks to a generation of consumers that want the products they purchase to look good and make you feel even better was a focus and having the collection available to shop on TikTok was always a top priority given Addison’s engaged community.”

Rae has recently been named by Forbes as the top-earning creator on TikTok, Since November of 2019, she has amassed more than 100 million followers across social media. Rae is currently the second most-followed individual on TikTok with more than 5.5 billion likes and 85.2  million followers. She also has 40.1 million followers on Instagram, 4.7 million subscribers on YouTube and 4.8M million followers on Twitter.