Just For Men Offers New AI Try-On for Mustache & Beard Color

Just For Men has launched what it calls the first-ever AI-powered virtual try-on experience for beard color. Using Perfect Corp.’s newest AI technology, the Combe-owned brand offers hyper-realistic virtual try-on solution for men’s hair color and facial hair color.
 
The partnership marks an important moment in the men’s hair color category as virtual try-on technology becomes an integral aspect of men’s grooming D2C shopping experiences, said Perfect Corp. and Just for Men.
 
Launching at the start of the holiday season and No Shave November, the innovative technology will allow Just For Men consumers to digitally try-on mustache and beard shades to find their best match and ultimately their most natural look. As men’s hair color consumers shift to digital channels for inspiration and product advice, the AI-powered virtual try-on experience for beard color will provide customers with an engaging and personalized shopping experience. The experience will allow customers to experiment with various beard shades, view hyper-realistic results, and feel confident about their Mustache & Beard product purchasing decisions.
 
According to Stacey Feldman, senior vice president of NA marketing at Combe, the new virtual try-on tool for facial hair is “specifically calibrated to Just for Men shades to make it even easier for the customers to find their perfect shade match.”
 
 The Just For Men Mustache & Beard virtual try-on experience will be promoted via social media and in a commercial airing nationwide on network television.
 
“We are excited to partner with Combe to build a hyper-realistic virtual try-on experience for the Just For Men brand,” said Perfect Corp. founder and CEO Alice Chang, “Perfect Corp.’s AI Beard Dye Technology provides men’s hair color with a dynamic solution to drive product discovery, increase consumer engagement, and boost purchasing confidence. We look forward to seeing how the power of AI helps enhance the man’s hair color experience.”