Indie Beauty Brand AveSeena Debuts Skin Care That Fights Inflammation

Since the start of the pandemic, consumers have been seeking ways to reduce inflammation to help combat the stress of a change of routine, lack of sleep and improper diet due to the munchies. One way to help the skin and improve the microbiome is to fight the signs of inflammaging with the new skin care line – AveSeena, a gender-inclusive skin care line for sensitive complexions. The wellness-inspired product line is powered by a cocktail of phytonutrients from bakuchiol, vitamins, time-fighting peptides, plant oils to botanicals.

AveSeena features six products: Gentle Gardenia Anti-Pollution Gel Cleanser; Honeyactive Beauty Mask; Green Caviar Facial Oil Elixir; Supreme Recontour Eye Concentrate; Ageless Perfection Cream; and Micro Algae Immun-B3 Serum. All products are dermatologist and ophthalmologist tested, synthetic fragrance and dye free, cruelty free and immunologist formulated.

 “AveSeena is an ultra-powerful, ultra-gentle natural skincare solution specially formulated to combat signs of inflammaging from the skin’s surface to underneath,” said AveSeena’s founder & CEO Dr. Ebru Karpuzoglu, Athens, GA. “AveSeena is for anyone experiencing signs of inflammaging, and this can mean a lot of things. Does your skin look tired, irritated and feel sensitive? Do you prefer dye and fragrance-free? Are you exposed to a lot of stress? Is your skin blemish or inflammation-prone?”

AveSeena’s “Dermoimmuno” wellness technology works to visibly support all four pillars of the skin—the physical and chemical barrier, its microbiome and skin immune balance—that helps calm signs of inflammaging triggered by stress and pollution.

Environmental pollution, toxins, stress, fatigue, sun damage, blue light, chemical irritants, lack of sleep are the culprits for this chronic micro inflammatory response, noted Dr. Karpuzoglu.

Inflammaging can accelerate signs of skin aging by virtually degrading collagen and elastin and inhibiting the innate ability to renew and repair leading to weaker and vulnerable first line of defense, Dr. Karpuzoglu added. Reversing or stopping inflammaging is possible.

“A healthy immune system is the foundation of glowing and beautiful skin; however, if inflammaging is not controlled it will continue causing more inflammation it is like a vicious cycle.”

For more on the microbiome and skin care trends, check out the November 2021 edition of Happi.