Company News, New Products

Matrix Adds Hair Care Catering to Curl Patterns at Ulta

'A Curl Can Dream' features shampoo, conditioner, hairstyling products and more in stores and online now.

The latest creation from Matrix is Total Results A Curl Can Dream Collection is a “must-have” for preserving the natural curl pattern, with six moisturizing and shaping products.
 
This collection was tested on over 300 women and evaluated via the brand’s Hair Diversity Matrix, ensuring that it’s compatible with all types or curls and coils, according to the company. Enriched with nourishing manuka honey extract and ceramides, the formulas offer the ideal calibration between moisture and definition to preserve and enhance every pattern.
 
The line was developed over threeyears with pattern experts including Matrix Artistic Director and Brand Ambassador Michelle O’Connor. In other news, Matrix recently debuted a hair care line that caters to blondes, as reported in Happi.

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