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Scentbird Flies Into First International Market After Customers Sing Approval

The fragrance subscription company launches into Canada amid increasing demand; plans are underway to partner with Canadian fragrance brands.

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By: Lianna Albrizio

Associate Editor

After seven years in the U.S. market, fragrance subscription company Scentbird is launching into Canada – its first international market – after customers’ singing demand. 
 
“We've enabled our US members to integrate fragrance into their everyday lives for seven years, and over that time, we've had thousands of requests from Canadians. We're so happy to be able to bring those same benefits to our Northern neighbors,” said Scentbird CEO Mariya Nurislamova. 
 
The platform's expansion will allow Canadian members to choose from the same 700-plus designer and niche fragrances currently available in the US market for a monthly subscription of $15.95, plus a standard $4.95 fee for international shipping. As part of the extension, the company is now perched to further the customized experience by scoping out future partnerships with Canadian fragrance brands.
 
Steven Rivera, Scentbird's vice president of customer experience and general manager of international said the expansion is just the start, as the company perches itself as the “premier destination for fragrance discovery.”
 
“Our focus is always providing affordable value for luxury fragrances, in every country we can,” noted Rivera.

Last month, Scentbird announced its slate of fall fragrances and a special subscription offering that allows shoppers to test out one month’s worth of any fragrance of a customer's choice for $15.95 a month. 
 

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