Good For You Girls Skincare Line Unveils Colorful New Look to Promote Self-Love Among Girls

The skincare line for teens and tweens was rebranded following the Covid-19 pandemic to empower girls to feel good about self-care

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By: TOM BRANNA

Editor

Skin and body care line Good For You Girls is rebranding itself as a colorful new line of products to evoke greater senses of happiness and the importance of self-care among young girls as the country inches out of the Covid-19 pandemic. 
 
“It really was the perfect time to know we could do something in our own way to embrace forging into brighter times,” said CEO Kim Grustas. 
 
During the pandemic, numerous studies revealed a dramatic increase in depression among this age group. 
 
“Healthy habits were vital to everyone during the pandemic, but especially for girls going through puberty and other physical and hormonal adolescent changes,” said Grustas. “As a mom of two girls, I know how important self-care can be to help improve mental health.”

The brand has added more bold colors across the spectrum with an emphasis on happiness.

“While our look is different, our mission and beautiful formulas have not changed,” said Grustas. “Our products give girls exactly what they need without harmful chemicals or questionable ingredients, and are specifically made to work together to clean, purify and hydrate creating a balanced environment for optimal skin health.”
 
The vegan friendly, cruelty-free product line includes a gel cleanser, purifying toner, cleansing toner pads and moisturizer for facial care, as well as deodorant, body wash and lotion in baby powder and honeydew.
 

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