LVMH’s Fenty Beauty Expands Into Fragrance With Fenty Eau de Parfum

Fenty Beauty has unveiled Fenty Eau de Parfum, a new luxury fine fragrance from Rihanna.
 
“Fenty Eau de Parfum captures the complex, vibrant, and sensual essence of its creator, Rihanna. It is spicy and sweet all at once and is designed to be worn by all people, for all occasions,” the brand said in a press statement.
 
Inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California – Rihanna created Fenty Eau de Parfum as a scent personal both to herself and to others. It is designed to evoke the memories, connections, and experiences unique to each person through the power of scent.
 
How Rihanna Got into Fragrance
 
Rihanna first learned about fragrance from her mother, who worked in the beauty industry in Barbados. She ultimately grew to value the deeply personal ritual of applying perfume daily and developed her signature approach of layering different scents together to create something unique.
 
This passion for fragrance ultimately led her to the world’s fragrance capital, Grasse, France, where she worked alongside world-renowned LVMH Master Perfumer Jacques Cavallier Belletrud to create Fenty Eau de Parfum.
 
She personally selected each ingredient in its purest form as a thoughtful representation of her essence, memories, and experiences. She combined magnolia and musk with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli.
 
“Going to Grasse felt like going into another world, or realm, altogether. I remember waking up, getting ready, getting on the plane, landing, and walking straight to the garden. Right away, you could feel the history in the garden. You’re walking through it, you can smell everything. It’s just an experience from the moment you arrive,” Rihanna said.
 
The Bottle
 
A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and amber-brown shade (Rihanna’s favorite color).
 
“I wanted a rich color that really represented all genders from across all walks of life. Brown is my favorite color. Brown is who I am. Brown is what I come from. If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that. So, I wanted something brown, but also transparent — so you could see the liquid and the fragrance you’re about to experience,” Rihanna explained.
 
Fenty Eau de Parfum ($120) will be available exclusively at fentybeauty.com on Tuesday, August 10, 2021. Fenty Beauty also recently rolled out a new lipgloss, as reported in Happi.